Grinding for the Brand
The Semantic Reduction of Corporate Branding: September 14 - 28, 2023, Baltimore
Americans, individual and corporate, are obsessed with being branded. Where a cowboy once spent his life riding for the brand, a Post Modern American spends his life grinding for the brand. A creative person like myself is assailed with suggestions for branding himself, to make money. Workaday folks grind out their lives for a procession of corporate en…